Social Media - A marketer's perspective

“With sons and fathers, there’s an inexplicable connection and imprint that your father leaves on you.” My father, or Daddy as we fondly call him, has definitely had a huge imprint on my life. It is often difficult to explain this bond and this connection that fathers have with their sons. I have often found that daughters and fathers find it easy to express their love for each other. Also, mothers and sons find it easy to express their love for each other. However, fathers and sons have a beautiful, yet understated love. I have known my dad to be a doting son to his mother and father. The manner in which my dad took care of my grandparents in the last few stages of their lives is testimony to this. Throughout my life, never have I seen my father and grandfather explicitly tell each other how much they loved the other. However, during the last few years, I have had the opportunity of witnessing this manifestation of love between my father and grandfather through their ...

1969 was famous for many reasons. Right from the Bryan Adams song that pervaded pop culture for many decades to the landing of the Apollo 11 mission on the moon. 1969 witnessed Woodstock and the flight of the first 747 jumbo jet. Amidst all of these significant milestones in human history, there was a small step that was taken that would eventually change the course of human history. On an ordinary Wednesday, the 29 th of October in 1969, at about 10:30 PM, Charley Kline attempted to send a message from one host computer to another host computer. The first message that was ever transmitted on the internet was “lo”, a truncated version of “login”, which was supposed to be the original message. It was not until the dawn of the new millennium that social media took birth. In 2002, Friendster, the first ever true social networking site was created. It gained 3 million followers in just the first few months. Google then attempted to buy the company for 30 million dollars the next yea...